Would you agree that most people spend more time doing research for a new vehicle purchase or during a job search than they do when choosing a friend or spouse? I would!
In the days of old, people would pour over the classified ads, highlighting, circling, and tearing out the stand outs. Nowadays, the method might be a little different, but the concept is the same. Dig and dig and dig until you find exactly what you’re looking for.
If you’re searching for a sport utility vehicle, you aren’t going to dissect the luxury sedan section. Nope, you look in the appropriate listing and scan for details – year, mileage, engine, etc. If you’re an office administrator, you’re not going to find a job in the engineering section, so you stick to the ads specific to what you do and compare location, hours, qualifications, responsibilities, growth potential, benefits, and salary.
You narrow your search engine and hunt for exactly what you are looking for. Except in relationships.